Find Your Purple
Lilac for soft spring weddings. Lavender for romantic ceremonies. Mauve for tonal pink-purple palettes. Amethyst for deeper jewel-tone events. Mulberry for black tie and evening formal occasions.
Purple is the underused jewel tone - more unexpected than burgundy or sapphire, less obvious than emerald. Reads as romantic without being saccharine, dramatic without being loud.
Two Fabrics in Purple
Classic matte jersey carries lilac, lavender, and mauve in soft, photogenic shades. The matte finish keeps purple reading as elegant rather than novelty.
Luxe Satin in mulberry adds the deep, evening-ready alternative. The glossy satin finish elevates purple for black tie events and indoor formal venues with rich lighting.
Purple for Every Occasion
As bridesmaid dresses, lilac and lavender create soft romantic bridal parties; deeper purples suit jewel-tone autumn weddings. As formal dresses, mulberry and amethyst hold attention without being overstated. As wedding guest wear, lavender suits spring ceremonies and mulberry suits evening receptions.
Pair with sage greenery for soft. Pair with champagne for warmth. Pair with deep burgundy for moody jewel-tone palettes.
Style It 99+ Ways
Two long sash straps wrap, twist, and tie into 99+ different necklines. Halter for elongation. One-shoulder for sophistication. Sweetheart for romantic. Strapless for evening.
Available in Size 1 (UK 6-16) and Size 2 (UK 16-26). Watch the styling tutorials to see every look.
Order Swatches First
Purple is a tricky colour to read on screen - lilac can look pink, lavender can look grey, mulberry can look red. Order fabric swatches to confirm tone in person before committing. Swatches ship free worldwide.
Most customers order three purples side by side: a light lilac, a mid lavender, and a deeper mulberry or amethyst. The depth and undertone differences are easier to spot in person.