Built for the Mother of the Groom Role
The mother of the groom is present in every wedding photo, central to the day, but coordinates with the bride’s family aesthetic without overshadowing the bridal party. The dress should be elegant, polished, and clearly distinct from both the mother of the bride and the bridesmaids.
The multiway infinity dress works because it is the same dress as the bridal party - styled completely differently. The same range used for bridesmaid dresses and mother of the bride dresses, styled to differentiate the role.
Two Fabrics for Different Wedding Styles
Classic matte jersey suits relaxed weddings - garden ceremonies, country house receptions, beach weddings, and outdoor celebrations. The lightweight fabric reads as elegant without being overly formal.
Luxe Satin suits more formal venues - evening weddings, hotel receptions, country house dining rooms, and any wedding with a formal dress code. The satin sheen reads as polished and event-ready.
Coordinating with the Mother of the Bride
Tradition: the mother of the bride chooses her colour first; the mother of the groom chooses something complementary but distinct. Coordinated tones (both in jewel tones, both in neutrals) read as deliberate; matching exactly can read as competition.
Strong coordinated approaches: both mothers in the same colour family but different shades (mother of the bride in burgundy, mother of the groom in mulberry). Or different colour families that complement (mother of the bride in sapphire, mother of the groom in champagne).
Colours to Wear (And Avoid)
Avoid the obvious: white, ivory, pure cream, and any shade close to the bridal colour palette. Avoid the bridesmaid colours unless coordinated specifically with the bride. Avoid an exact match with the mother of the bride unless explicitly requested.
Strong choices: navy, burgundy, deeper jewel tones (sapphire, emerald, mulberry), and sophisticated neutrals (champagne, mocha, cappuccino). Browse the wider formal dresses collection for full range.
Order Swatches First
Coordinating across two mothers and a bridal party requires precise colour planning. Order fabric swatches to see exact tones in person before committing. Swatches ship free worldwide.
Most mothers of the groom order swatches at the same time the mother of the bride orders hers - typically two to three colours each to compare and coordinate.
