privacy policy

 

 

PRIVACY POLICY

Last Updated on 7 November 2025

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SECTION 1 - WHAT DO WE DO WITH YOUR INFORMATION?

When you purchase something from our store, we collect personal information such as your name, billing address, shipping address, email address, and phone number in order to process your order, arrange delivery, and provide customer support.
We process this information under the lawful basis of “contract”, as it is necessary to fulfil your purchase and deliver our products to you.

When you browse our store, we automatically collect certain information about your device, such as your internet protocol (IP) address, browser type, and cookies installed on your device. This helps us improve our Site and shopping experience.
We may also collect information about how you interact with our Site (for example, which pages you visit and how long you spend on them) to help us improve performance and personalise content.

Email and SMS marketing: With your explicit consent, we may send you emails or text messages about new products, promotions, or other updates. You can withdraw this consent at any time.


SECTION 2 - CONSENT

How do you give consent?
When you provide us with personal information to complete a transaction, verify your payment method, place an order, arrange delivery or return a purchase, we process this data under the lawful basis of “contract”.

If we ask to use your personal information for a secondary purpose (for example, marketing), we will always ask for your explicit consent. You are free to refuse or withdraw that consent at any time.

How do you withdraw consent?
If you change your mind after opting in, you can withdraw your consent for us to contact you or for the continued use of your information at any time by emailing hello@modelchic.co.uk or by following the unsubscribe link in our emails or replying STOP to any SMS message.

SECTION 3 - DISCLOSURE

We may disclose your personal information if required by law, or if you violate our Terms and Conditions.
We may also share limited information with service providers (such as couriers, marketing platforms, and payment processors) who assist in fulfilling your orders or providing our services. These partners only use your data for the specific purpose of providing their service to us and are bound by strict confidentiality and data protection agreements.


SECTION 4 - SHOPIFY

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases, and the general Shopify application. Shopify stores your data on secure servers behind a firewall.

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as necessary to complete your transaction, and then deleted.

All direct payment gateways adhere to PCI-DSS standards as managed by the PCI Security Standards Council, a joint effort of brands including Visa, MasterCard, American Express, and Discover.

For more information, please read Shopify’s Privacy Policy and Shopify’s Terms of Service.

 

SECTION 5 - THIRD-PARTY SERVICES

In general, the third-party providers we use will only collect, use, and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, some providers — such as payment gateways and delivery companies — have their own privacy policies regarding the information we must provide to them for your transactions.
We recommend that you read their privacy policies to understand how they handle your personal information.

Some of our service providers may store or process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Government, to protect your personal data in line with UK GDPR standards.

Once you leave our website or are redirected to a third-party site or app, you are no longer governed by this Privacy Policy or our website’s Terms and Conditions.

 

SECTION 6 - SECURITY

We take reasonable precautions and follow industry best practices to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

If you provide us with your credit card information, it is encrypted using Secure Socket Layer (SSL) technology and stored with AES-256 encryption. Although no method of transmission or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional accepted security measures.

Access to your data is limited to employees and service providers who have a legitimate business need to access it and are bound by confidentiality obligations.

 

SECTION 7 - YOUR RIGHTS UNDER UK GDPR

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

  • The right to access the personal data we hold about you.

  • The right to correct or update inaccurate information.

  • The right to request the deletion of your data (where legally possible).

  • The right to restrict or object to certain types of processing.

  • The right to data portability.

  • The right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been mishandled.

To exercise any of these rights, please contact us at hello@modelchic.co.uk.

 

SECTION 8 - SMS AND MOBILE MESSAGING

If you opt into our SMS Program, we may send you text messages about updates, offers, and cart reminders. Message frequency varies. Standard message and data rates may apply.

You can withdraw your consent or stop receiving SMS messages at any time by replying STOP, CANCEL, or UNSUBSCRIBE to any message, or by contacting us at hello@modelchic.co.uk.

For more details on how we use SMS messaging, please see this Privacy Policy and our main Terms and Conditions.

 

SECTION 9 - RENTENTION OF PERSONAL INFORMATION

We keep your personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, including to comply with legal, tax, and accounting obligations.
When we no longer need your information, we will securely delete or anonymise it.

 

SECTION 10 - COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to improve your browsing experience, provide our services, and show you relevant content and offers.

Cookies are small text files stored on your device when you visit our Site. They help us remember your preferences and understand how you use our website.

We use the following types of cookies:

  • Essential cookies – required for the operation of our website (e.g., to keep your shopping cart updated).

  • Analytics cookies – to understand how visitors use our Site and improve its performance.

  • Marketing cookies – to deliver personalised ads and promotions based on your browsing behaviour.

You can manage or disable cookies through your browser settings at any time. Disabling cookies may affect certain site functions.
Shopify and our analytics or advertising partners may also use cookies in accordance with their own privacy policies.


For more details, visit Shopify’s Cookie Policy

 

SECTION 11 - CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Any changes will take effect immediately upon posting on our website.
If we make significant changes, we will notify you here or by email so that you are aware of what information we collect, how we use it, and under what circumstances we may disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

 

SECTION 12 - CONTACT INFORMATION

Trade Name: Model Chic

Business Registration Number (ABN): 91 130 952 037

HQ Office Address: Unit 2, 5 Hudson Avenue, Castle Hill, NSW, Australia

Email: hello@modelchic.co.uk

Phone Number: +61 450 159 262

Office Hours: 9AM – 5PM (Monday to Friday)

Timezone (GMT+10:00): Australian Eastern Daylight Savings (Sydney)